For some, coffee is simply a means to an end: I drink, I feel awake, I do the things. But for others, sipping on a cup of joe is so much more. It’s a moment of relaxation or a much-needed sweet treat. Lucky for these folks, coffee (like RISE Brewing Co’s products) has even more added benefits that make it all the more enjoyable. Recent studies show how the caffeine in coffee helps energize your brain and provide the body with essential vitamins and nutrients including magnesium, potassium and powerful antioxidants. And even more research suggests that coffee drinkers tend to live longer than those who skip it altogether. (Score!)
It’s no wonder the drink seamlessly fits into multiple diet and eating plans, no matter how strict they may be. Consider this: Coffee can be vegan with the addition of oat milk or keto with the help of MCT oil. Turns out, the Whole30 diet plan has room for a little bit of java, too.
The Whole30 is a 30-day elimination diet that nixes grains, dairy, sugar, and other food groups in order to heal the gut, learn about food sensitivities, and let go of food dependency. Take it from someone who completed the full 30-day diet—it’s no joke, but the results are so worthwhile. Weight loss is an added benefit for most, but the real reward comes from understanding how your body responds to certain foods.
You might be thinking that such a strict plan asks you to ditch caffeine for a month, but the program actually does allow it—if and only if it’s black or with compliant creamers like almond milk. And though it’s not technically Whole30 certified, RISE’s Cold Brew Original Black is amongst the coffees on the “yes” list. The Whole30 coffee rules read as follows: “Yes, you can have your coffee. You’re welcome. You can drink it black, add unsweetened compliant nutpods, coconut milk, almond milk, or add cinnamon or vanilla beans to the brew. But remember, Whole30 guidelines exclude milk, cream, non-compliant milk substitutes, and added sweeteners—including stevia.” It’s likely a far cry from what you’re used to, but the rules still give leeway to a lot of caffeine sources—RISE Nitro Coffee Brewing Co. included.
According to Whole30 Certified Coach Jacob Heath, finding things to make the 30 days bearable and enjoyable is key. “Whole30 can feel disruptive to your daily life, and in many ways, it should. You’re changing what you eat, how you cook, and ultimately, your entire relationship with food,” he explained. “In the process, you find your new norms. Finding a compliant coffee drink when I did my first Whole30 in 2013 was almost impossible! Now finding products like RISE can help both Whole30 and Food Freedom feel much more manageable.”
Even better, RISE Brewing Co. Cold Brew makes it super easy to stick to the additive-free, organic eating plan. Each can has nothing but purified water and organic coffee in it, so rest assured you’re sticking to the rules without having to put in any extra time or research about the drink. “The great thing about cold brew in general is that it tends to be really good on its own without sugar and dairy, so those coming to Whole30 who want the satisfaction coffee offers but maybe can’t quite do black hot coffee may find the same sense of satisfaction from RISE’s nitro cold brew,” Heath added.
I, personally, can’t help but think of how much easier my Whole30 experience would have been with cans of RISE stocked in my fridge. It would have made me more likely to enjoy my morning cup of coffee, and less likely to waste time searching for compliant creamers on the market. Perhaps there’s a second run of the diet in my near future—one that’s even more caffeinated than before.